This course is the cornerstone of a comprehensive approach to managerial finance and strategic management. Participants will get important financial and strategic insights by means of the business simulation. Management teams will be competing against each other with the goal of maximizing shareholder value.
Subjects covered:
- Strategic Management
- Competitive strategies, Strategic positioning, Industry analysis, Organizational and financial requirements of growth strategies
- Marketing
- Product life cycle management, Forecasting market growth and market volume, time to market, entering new markets, lifecycle costing and creating marketing mixes
- Operations management
- Optimizing manufacturing capacity and asset utilization, dealing with uncertainty in demand, capital budgeting, working capital management and “Make or buy?” considerations
- Corporate finance
- Budgeting, cost accounting, cash budgets, creating shareholder value, managing exchange rate risk, short-term profits vs. long-term success and cost cutting when markets decline
- Human resource Management
Objectives and learning outcomes:
By the end of the seminar participants should be able to:
- Identify financial challenges executives have to deal with
- Use financial ratios to analyze a firm's financial performance
- Convert financial ratios into decisions
- Prepare a company's financial pro-forma statements
- Develop strategic thinking and skills in strategic analysis
- Analyze the competitive environment and identify strategic opportunities and threats
- Establish long-term objectives, craft and implement a strategy
- Balance conflicting objectives
- Make decisions in teams
- See the big picture and set priorities
