Business Simulation
STRATEGY DEVELOPMENT

The strategy development simulation is unique in that it is based around the real projects of your organisa-tion: What will your portfolio of products and services be made up of in 2025? What will your organisational structures look like in 2025? If we were to engage in acquisitions, which organisations will we consider using which strategic considerations?

These and similar questions relating to organisational strategy enables participants to develop in their real environment and to align strategic projects to operational efficiency. The first step is an in-depth analysis of the current parameters for strategy development, including both the strengths and weaknesses of one’s own organisation as well as the market and competitive forces that prevail. The next step is to determine the trends in which the strategic considerations need to be evaluated.
The session will be led with a variety of strategic instruments including SWOT analysis, Porters Five Forces, MC Kinsey-Portfolio-Matrix, utility analysis, cost-benefit analysis and strategy wheel in conjunction with decision and structural aids. Based on this information a strategy is then formed step-by-step. As a result, a clearer picture of the strategic objectives and steps that need to be taken to achieve these goals emerges in a virtual environment.

This engagement with real considerations in the context of one’s own organisation, on the one hand leads to factual clarity about relevant strategic questions participants bring with them. On the other, it also engages participants in concrete strategic decision making and how to align these strategies in an operational context, which they will practice at length.

Objectives and learning Outcomes:

• Introduction to strategic management, what is a strategy, what makes a good strategy, what types of strategies exist
• Phase 1: status quo analysis of your company (SWOT, strategy wheel) and markets analysis (Porters five forces, Harvard strategy list) of competitors, clients and suppliers to analyse the competitiveness of your relevant market; macroeconomic PESTLE Analysis (political, economic, social, technological, legal and environmental influences)
• Phase 2: status quo analysis concerning the examined topic (e.g. product portfolio, sales channels, org-structure)
• Phase 3: Trends and outlook analysis concerning the examined topics; creation of a future vision
• Phase 4: Gap analysis of the status quo analyses and vision under consideration of the trends; develop-ment of solution packages out of these
• Phase 5: development of a management presentation with the results that have been worked out
• Phase 6 (optional) presentation of the results and suggestions to senior managers of the company

Target market:

Senior management, decision makers and strategy specialists

Course Details:

• Duration is Four days (depending on the participants prior knowledge and identi-fied training goals the duration could be adapted)
• Maximum 16 participants
• Training will be run at the facilities of the organisation in Question
• Dates can be arranged flexibly to suit the client
• Training is conducted with two trainers